UI/UX
Shelf Life
Course: Managing Creative Teams and Projects
Roles: Researcher, Strategist, Marketing
Team: Alexis Madara / Karl Fadel / Aryanna Martin / Nirav Tolani
This project was part of a Managing Creative Teams and Projects course in my master’s program at Parsons. The prompt of the assignment was to find an issue in New York that each team would like to explore.
I worked in a team of four and while we all rotated our roles throughout the project, my main contributions were field research (interviews, observations and designing research questions), designing graphics for models, marketing, creating test plans, and collating team ideas.
We mocked up our your taste, no waste billboard
We also envisioned how our app could be advertised on grocery carts.
We anticipated potential for a food network mini webseries competition. Winning recipes would become our featured recipe.