Packaging design for Peruvian Chocolatier, Death by Xoko.
Course: Strategic Design and Management in New Economies
Roles: Research, Graphics, Ideation.
Team: Alexis Madara / Michelle Rotbart / Cristina Iregui
This project was part of a course in my master’s program at Parsons. The assignment invited us to explore and map out an industry, pick a segment of the industry, and dive into that space. We were to look at current trends as well as possible future trends and ideate a service or product. This project also allowed us to think beyond what might be currently feasible and have fun with exploring “outlandish ideas”.
We created a 2 x 2 map to map out different niche categories and see which area we wanted to focus on.